City of LS Home Page
City of LS LinkedIn City of LS X City of LS Instagram City of LS Nextdoor City of LS YouTube City of LS LStv City of LS Emergency Alerts
Careers | Get Involved | Contact the City
Toggle Open Close Mobile Menu
Main-Menu > City Government > Communications > Brand Guidelines

Brand Guidelines

The City of Lee’s Summit is much more than a logo. It is essential that we all, as co-pilots of the brand, use our logo and fonts properly to maintain consistency in all our visual messaging. In doing so, we will support and strengthen our brand personality. It also helps build a strong, unified image of the City of Lee’s Summit. This is meant to ensure that whenever, wherever or however individuals come in contact with our brand, our message will be cohesive.

The Lee’s Summit logo and tagline “Yours Truly” are registered trademarks of the City of Lee’s Summit, Mo., and cannot be used in any form, without prior approval. A  License Agreement must be completed once use is approved. 

We all have the responsibility to build and protect our branding communication materials in order to maintain equity in our brand. Please be advised that any and all intended uses of the logo or theme line in whole or in part will require prior submission and sign-off approval, before production, recording or publication.

For more information on the “do’s” and “don’t’s” for employing our logo and fonts, contact creativeservices@cityofLS.net.

Master and Power Brands

It is essential that the City’s “Master Brand” logo, as well as all “Power Brand” logos, be used properly. Our tagline “Yours Truly”, the logo, LS alone and the LS box are trademarked by the City of Lee’s Summit. A logo/trademark can be lost if not properly used according to approved guidelines. If the logo is improperly used, it eventually becomes public domain, which means the City and its entities will lose its exclusive right to the LOGO Mark.

Lee’s Summit logos, seals, and individual department logos are the property of the City of Lee’s Summit, Missouri and may not be used by others unless a license for its use is granted in writing and duly executed by an authorized City representative. 

Master Brand

A Master Brand is an often recognizable brand that possesses a family of Power Brands that are equally - or more recognizable - among their respective target audience. 

Power Brand

Power Brands are recognizable in their own right and can stand on their own as a successful business, product, service or enterprise. 

Master Brand Lee's Summit Logo Olive Power Brand Ocean Tourism Sapphire Economic Development Council Kiwi Downtown Marigold Chamber

Color Palette

The color palette provides a guide for keeping a consistent color scheme within the City's communication. The City of Lee's Summit should be represented by consistent use of the color palette. With that said it is acceptable to use the sapphire, kiwi, marigold, ocean and almond in conjunction with the olive color. This does not include the City's logo, which is the olive color. 

Sapphire Ocean Peacock Olive Kiwi Almond Marigold Color Usage Olive City Government Marigold Lee's Summit Chamber of Commerce Sapphire Economic Development Council Kiwi Downtown Lee's Summit Almond City Boards and Commissions Ocean Tourism

Brand Typography

Swiss is not a common font and should only be used in professionally printed documents or documents that are saved in PDF format. This is an important note as it affects how the end user will view the document. 

Calibri should be the default font used on all publications that do not meet the Design Material description.

Brand Typography Approved Fonts for Design Materials Brochures Newsletters Ads Postcards and more Swiss 721 BT Roman Swiss 721 BT Bold Longhand Regular Email Communications Word Documents Agendas and more Calibri Gill Sans MT